Case Study
The Traffic & Safety Division of the company has been associated with various prestigious signage and road safety projects in India with departments like National Highways Authority of India, Various State Highways, Various Civic Authorities (Public Work Department, Municipal Corporations, Development Authorities etc), Indian Railways & Delhi Metro Rail Corporation, State Tourism Departments, State Police Departments, Petroleum Companies, Airport Authority of India and Border Roads Organisation.
Recently the International Road Federation along with the Delhi Traffic Police and the Ministry of Road Transport & Highways (MORTH) came up with a drive for ‘Safety of Cyclists’. This campaign aimed at affixation of Conspicuity tapes (reflective tapes) on the bicycles which ensures visibility in low light, at dusk, dawn and the late hours too. Avery Dennison actively assisted the IRF in the campaign and till date has installed reflective tapes on approximately more than 25,000 cycles.
“Cyclothon” was another event organised by Avery Dennison where a number of cyclists united for a rally to promote awareness on road safety and highlight importance of reflective tapes.
The Indian Oil Corporation High Mast signboard is another valued project executed by Avery Dennison. Identification of these boards from a distance demand high quality reflective sheeting. Maximum Visual Performance (MVP)’ sheeting has been used to produce these High Mast sign boards ensuring best performance and maximum reflectivity. This sheeting conforms to Type VIII of ASTM D4956 and is especially meant for long and medium distances. High mast sign boards with MVP have been placed across India.
